Avery Coates

Avery Coates Avery Coates Avery Coates
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  • Reporting
  • Social Media Work
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    • Home
    • About
    • Photography
    • Reporting
    • Social Media Work
    • Resume

Avery Coates

Avery Coates Avery Coates Avery Coates
  • Home
  • About
  • Photography
  • Reporting
  • Social Media Work
  • Resume

Work Experience

Social Media Lead

October 2025 - Present

  • Create and schedule engaging content across various social media platforms (X, Instagram, Facebook, TikTok) generating over 2.5 million views and 200,000 likes.
  • Capture and edit photos during games and team events to create real-time content.
  • Assist in managing game-day social coverage including live posting, highlights, behind-the-scenes content, and score updates during home and away games.
  •  Conduct research on social media trends and best practices to keep the team’s online presence current and effective.
  •  Create original digital content including short-form video, graphics, captions, and photo assets optimized for each platform.
  • Represent the team’s brand voice with professionalism, creativity, and consistency across all digital channels.

Digital and Social Media Intern

Colorado Eagles

October 2023 - October 2025

  • Assisted in creating engaging and dynamic social media content.
  • Captured and edited photos and videos of game highlights and goals.
  • Assisted in scheduling and posting of content across various social media platforms including Instagram, X, Facebook, and TikTok.
  • Covered AHL playoffs assisting in game photography and social media coverage/management. 

Editor-in-Chief

College Avenue Magazine

May 2023 - May 2025

  • Managed a team of editor, writers, photographers, and graphic designers to produce a high quality magazine.
  • Worked closely with the other departments of Rocky Mountain Student Media.
  • Wrote the magazine's newsletter for every edition.
  • Edited all stories and final drafts of the magazine,
  • Provided guidance and mentorship to team members 
  • Developed editorial strategies and content plans to align with the magazine's mission, target audience, and market trends.

Multimedia Editor

College Avenue Magazine

May 2022 - May 2023

  • Worked closely with Editor-in-Chief, Visual Editor, and Social Media Editor to create a visually appealing magazine.
  • Curated a compelling selection of photographs to accompany articles and features in the magazine, ensuring they align with the publication's aesthetic and editorial standards.
  • Contributed creative ideas and concepts for photo features, cover art, and special projects, leveraging photography as a powerful storytelling tool to engage and inspire readers.
  • Obtained necessary permissions and licenses for using third-party images, ensuring compliance with copyright laws.
  • Edited and retouched photos to enhance their quality, composition, and visual impact, using photo editing software such as Adobe Photoshop and Lightroom.

Freelance Photographer

Rocky Mountain Collegian

August 2021 - April 2025

  • Captured high-quality photographs to accompany news stories, features, and editorials for the college newspaper, covering a wide range of campus events, activities, and happenings.
  • Attended assigned events, including sports games, campus rallies, cultural events, and student organization meetings, to document key moments and provide visual context for news coverage.
  • Applied journalistic principles and ethics to accurately and objectively represent events and individuals, maintaining integrity and credibility in visual storytelling.
  • Edited and processed photos using editing software such as Adobe Photoshop and Lightroom.
  • Managed time effectively to meet tight deadlines for photo assignments, ensuring timely submission of edited photos to meet editorial production schedules.

Education

Colorado State University

Journalism and Media Communication

Bachelor's Degree

August 2021 - May 2025

Awards and Honors

Best Ongoing Student Magazine Mark of Excellence Award

Society of Professional Journalists

Region 9

April 2024

Helen Verba Scholarship

Society of Professional Journalist

Denver Pro Chapter

March 2024

Feature Magazine of the Year - Honorable Mention

College Media Association

Pinnacle College Media Awards

November 2023


Copyright © 2025 Avery Coates - All Rights Reserved.

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